Trust-Based Marketing: Building Credibility, Authority, and Demand
October 28, 2026 @ 12:00 pm EDT
Cost: $10.00
Duration: 120 minutes
LIVE ONLINE Workshop
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Trust-Based Marketing: Building Credibility, Authority, and Demand
In today’s noisy marketplace, small businesses don’t just need more visibility—they need more trust. Buyers are overwhelmed by ads, skeptical of sales tactics, and selective about who they choose to do business with.
This practical, non-technical webinar shows business owners how to use trust-based marketing to attract qualified customers, strengthen credibility, and support sustainable growth without relying on paid ads, viral content, or constant promotion. Attendees will learn how to position their business as the obvious choice by aligning messaging, reputation, relationships, referrals, and social proof with how modern buyers actually make decisions.
Attendees will learn how to:
- Understand why trust has become a more valuable marketing asset than attention.
- Recognize how buyer behavior has shifted and why traditional “push” marketing is less effective.
- Identify the credibility signals that influence today’s customers.
- Strengthen messaging, referrals, reputation, and social proof.
- Apply trust-based strategies that reduce price sensitivity, improve conversion, build repeat business, and help measure which marketing efforts are worth repeating.
$10 Non-Refundable Fee |
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About Our Instructor
Nella DeCesare
Nella, CEO & Managing Director of WBN Marketing of Florida LLC is a seasoned marketing professional and long-time Naples’s resident. She has over three decades of marketing and advertising experience across diverse sectors, including hospitality, real estate, non-profit, construction, finance, retail, and higher education. Her multifaceted career, spanning roles from media buyer to graphic designer to digital marketing specialist, uniquely equips her to lead successful marketing teams. Nella holds a BS Degree in Marketing and a Master of Arts Degree in Organizational Management. |
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| Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. |
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